Lotus confirm CNN sponsorship

Lotus F1 Racing have announced broadcasting giants, CNN, as their newest partner for the 2010 Championship.

The team, headed up by Tony Fernandes, confirmed on Tuesday that CNN International had entered a long-term relationship with Lotus, which will feature the CNN logo on the T127 car as well as the drivers' race-suits.

"We are very proud to welcome CNN into the Lotus Racing family," said Fernandes.

"It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us.

"The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns."

Rani Raad, senior vice president CNN International Advertising Sales, added: "The combination of two such iconic and aspirational global brands fits perfectly with CNN International's worldwide reach and brand positioning.

"This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions and puts us in front of a worldwide audience of millions."

Source: Lotus confirm CNN sponsorship - Planet-F1 News from planet-f1.com